Improve Your Small Business Web Presence – 7 Best Practices

Before you think of ways to improve your website, take a moment to answer these questions. What is the purpose of your business website? If it is to provide valuable information to customers, how would you rate it on a scale of 1 to 10? And how many people are you reaching?

Once you have an answer to those questions, here you will find 7 basic practices or tools you can implement that will help to improve your website presence and visitor satisfaction. All at a very low cost, or sometimes at no cost.

  1. Install Google Analytics. Google analytics is a free tool that any webmaster can install and use. The information you can get from analytics is enough to make the average persons head spin, but at a very basic glance you can find valuable information such as: how many people visit your site, what search term landed them on your site, length of visit, which site referred them, new vs. return visitors, and many other valuable stats that can only be used to improve your website. Do this first and start gathering data.
  2. Write valuable articles and submit to online article directories. Webmasters love posting fresh and unique content. Article directories are where everyday experts can write and submit articles for webmasters to grab and re-publish. Write articles with unique and helpful information and submit them to the top article directories. In the footer of each article include an author bio. A link back to your website should be included in the footer.
  3. Add a Blog with increasing valuable information. Use it to introduce new products or services. One of the more simple ways to make your website an ever growing source of information is to post new information about every week, blogs make this very easy. In time, your site will become an authority destination for anybody looking for information related to your area of expertise.
  4. Create Web2.0 Pages. Squidoo and HubPages are just two examples of Web2.0 sites. Similar to articles, a number of Web2.0 sites allow you to create pages on various topics. Create a page about an aspect of your business that customers will be interested in. Within your page, you can point readers back to your website.
  5. Add Your Website to Google Local. When customers in your local area search for you your listing will come up next to a map. That is exactly what local residents are looking for. You can not be listed if you do not add your site.
  6. Write and submit a Press Release to PRWEB or other PR services. Can you think of something newsworthy that recently happened in your business? Write a press release about it. Your press release will be syndicated to all news engines such as Yahoo! and Google to name a couple. Many local sources will pick probably pick it up as well. The better the news, the more coverage you will get.
  7. Add Video To Your Website. All you need is a camera and a topic. Creating video is a simple way to help your website stand out above the competition.

By incorporating these simple practices, tools and disciplines to your website, your company website will increasingly be noticed on the internet. Prepare to be surprised how new customers find you and how existing customers use and share your website as a source of information and communication.

After you take action on some of the above tips, look at your website again and re-rate it. Make it a monthly practice to look at your site and think what you can do to make it the most valuable source you can for your customers.