Small Business Web Marketing

Expert web designers will say that simply fashioning a web site will not guarantee visitors. It will entail hard work to attract people to visit your site and even harder labor to make them visit again. Search engines are what most users do to find web sites. It is now a cliché that good ranking in this search engines is important to help people find your site. People almost always don’t go beyond page 1 of the search results.

Being on top of the ranks is not a coincidence. It is the product of search engine optimization (SEO) which is the process of devising web pages that will get high ranking. That is the ultimate goal of small business web marketing for to succeed. For a successful SEO, the following steps are advised:

1. Choose the best keyword. These are words that customers are looking for to find your site when using a search engine. The objective is to optimize your page for these words or phrases. They must reflect your type of business and specific enough to target identified potential customers.

2. Wisely use the keywords. Your site’s keywords should appear in each of pages’ meta title. They appear regularly especially in the opening paragraphs. The basic rule in this step is nevedr to sacrifice quality of content for keyword placement.

3. Test effectiveness of keyword with pay per click advertising. By doing this, you will see if your keywords are driving traffic to your site. It will assure you that they are targeting the right customers. It may be expensive neither it is a substitute for SEO.

4. Link your site to other sites. Inbound links are always positive for your site. The more incoming links, the higher your page will in the ranking. Offer to link with other sites in exchange for linking theirs to yours

5. Do not deception to achieve page ranking. It can result to banning of your site. It is important to be ethical always. Do not make identical sites linking to yours. Hiding a page behind a page is not allowed.

6. Submit site to search engines. Search engines will index your site. If it has many inbound links, search engines “spiders” will automatically find it.

7. Monitor progress. Of search engine optimization. Ranking may not happen right away. In fact, it may take months to bear fruit in the form of good ranking.

8. SEO being an ongoing process, consider outsourcing if within your budget.

Small business web marketing might be overwhelming but wait when you hear the cash register tinging.

So Excited About Our First Web Site

The secret to web success is not a secret
Although there is no deep secret about achieving web success it is glossed over by a greedy web industry that has their own objectives for success set above your own. This business model of “Me First” is the same thing you are taught in building your own web business.

I’m opinionated, I know, but when a professional offers you poor advice that leads to business failure then I get just a bit annoyed.

Web designers and marketers teach you what they know, but they are not really interested in your business first, and in following their lead your web site doesn’t put your customer first either.

Every single business in the world needs to make money, that’s not the problem. The problem exists when the goods received are of poor quality for the money paid out. This means that if a small business web site cost $5000 and failed to bring in any business or grow in popularity (because it takes time to build a clientele) then a business owner paid too much. A $500 web site can do the same thing and fail at the starting gate just as easily as it’s more expensive counterpart.

Our first web site
We believed the sales hype when design firms said they would drive traffic to our web site. We thought “Instant success!” but we were not told that most traffic is not in the market for what we offer, or they were paid to show up.

We believed the sales hype that said, “Your competitor has a web site and they are steeling your business.” That is obviously not true because now you have a web site and who’s business are you steeling from? The truth is that our competitor does have a web site and they’re not steeling anybody’s business.

We believed the sales hype that said, “We will make your business web site stand apart from all others.” And now that we’ve bought into this hype how has it worked out for us? The truth is that the only thing that makes our web site stand apart from all others is the quality of service we provide through the helpful content we give our market.

We believed the sales hype that said, “We’ll build you a web site so you can sell to the world.” The truth is that not everyone in the world is interested in what we have to offer, but on a global basis we can reach our own niche market given enough time and quality content and helpful service.

Don’t be fooled by the promise of traffic
If you get enough traffic and it is targeted traffic then a high volume of traffic can generate sales. The agreement you have to make in hard currency is what makes this wheel go round. If you are not prepared to pay the ongoing and never ending costs of advertising then this type of traffic is not for you.

The traffic that marketing people offer is not always that targeted because they are experts at competing for common and popular keywords. And even though much of the traffic brought in is targeted the real importance is on how ready your web site is to be of service and take advantage of the traffic.

Don’t be fooled about your competition
Your competition may have a web site but unless they have built an extraordinary service into their web site they are not steeling anyone’s business.

If we all built our web site according to our unique service and original information then we would have no competition. Who else is exactly like you? Who else knows what you know and provides that extraordinary insight and information? No one but you and when you market yourself you have no competition.

Don’t be fooled about standing apart
Why would any business want to have a trendy design? After the hype about making your site stand out a designer wants to give you a trendy style that is so up-to-date your site will look and sound like so many other business sites. What happened to the “unique look” you were offered?

“Oh”, they say, “The unique look, in spite of being trendy, is in the cool first impression visitors have when seeing your web site.”

The problem with this explanation is that it does not make our web site stand out until someone actually visits the page, and even then we might have our doubts. A web site that stands out will do so by being listed high with search engines, by being shared through others on social media and by word-of-mouth with family and friends.

A web designer has very little to do with how well our web site stands out. The only really good thing about this bit of sales hype is that it is entirely possible if we do it ourselves. And we have to do it ourselves because no one else can do it for us, not even if we pay them.

No one knows our business as well as we do and although we can delegate a lot of the building we have to put what we know into those pages to create our extraordinary service.

Don’t be fooled about selling to the world
No business big or small sells to the world. They may have global sales but the whole world doesn’t want or need what any single business is offering.

We want to narrow our content so we focus on our niche market. That niche market may be large or small but it has many pockets of interests on the web. We can start out small and capture the market locally, and if we could sell to the city we live in that would be huge.

Once we have captured a good part of our city then we market to our region, then our state or province and then our nation. Don’t you get the feeling that our market is huge before we even talk in national terms?

Our first web site wasn’t ready to market locally because we thought we could market to the world thanks to the web marketing hype. Our wording (language) was all wrong because we didn’t focus on our true market and we didn’t start locally.

It’s time now, after the second or maybe 3rd web design to settle down and start close to home and focus on our niche market. In all likelihood we will never need to be global entrepreneurs.

Small Business Web Designing

In today’s web world, online marketing and e-commerce is an integral part of any business strategy. Small businesses are less on capital and marketing funds. A website helps the small business to reach a greater customer circle and be known to clients worldwide. Also the customers can get an easy access to the services of the business. The investment on designing a website for small businesses is less. Hence, the web site will not be known to all the targeted viewers.

More and more small businesses are investing more on web marketing in order to increase the viewers to convert them into potential customers. Small business web designing is an easier process since the web pages required is lesser. The links to the pages are however very less. This results in the web site not appearing in the top results in a search page.

A small business web designing is done by various firms that are expert in the field. Since the amount invested into designing is less, the website contains lesser contents. The designers create simple looking pages with fewer contents. Precise articles regarding the business and its service is displayed in the web pages. The designers see to it that the most likely targeted keyword appears in the HTML title text. The keyword should also appear frequently in the HTML body text. This ensures the web page to be displayed to the viewers who are searching with the targeted keyword in mind. The next objective of small business web designing is to optimize the site. This can be done by search engine optimization technique which helps the website to appear higher in ranking in search results.

The above methods help the business to market itself to the targeted customers and also establish them in the desired market. But in order to design the right web site as mentioned previously, the owner of a small business has to invest considerably more on designing. Although an online marketing and e-commerce can provide an increment in customers, it does not necessarily contribute in complete success of the business.

There are various firms and online designers who provide the best small business web designing for business owners. Some of them are listed below

W3 EDGE

This is a Boston, USA based establishment. They provide one of the best web design solution for businesses across the world. Their goal is the success of their clients business by providing design and e-commerce solution. They offer flash designing, I-marketing and programming. They provide the search engine optimization technique to help the business be viewed by a greater number of customers.

Ai Studio

This is a New York, USA based designing firm. Their clients are spread across USA, UK, Australia, Europe, Asia and Africa. They provide excellent web designing, logo designing, photography, 3D/flash animation, e-commerce solution, search engine optimization and internet marketing.

Hoover Web Design

This USA based designing company provides latest designing solutions for small business web design required. They provide web design, maintenance, web builder, search engine submission, domain name registration, e-commerce solution and web hosting.