Small Business Web Design – On Page SEO – Let’s Talk Keywords

If your website was designed by a professional designer, chances are you were told that they have included SEO for your keywords as part of the package. Unfortunately, that generally means you have no SEO on the page. You see, web designers are very skilled at what they do best, but SEO is not one of those skills unless they have specialised in learning the search engines.

In order to really be effective with your website, you need to understand your market and do an in-depth research of what people are really searching for before you can effectively apply SEO to your website. Unless your web design company offers the total package of market research, keyword research and competition analysis, you can assume your website is just taking up space on the internet instead of working as a tool to bring you new business.

What should you know about keywords?

The most important thing to know is what search terms your customers are typing into the search engines to find your products or services. Rarely do real searchers ever type in one single word when they are actively trying to locate a product or shopping for a service. Your goal is to find the phrase that the majority of people use when they are shopping. You want to avoid the browsers or “tire kickers” who are just looking for information, unless your business is providing information. For most businesses, however, they are looking to sell product on their website or obtain viable leads. You want to attract buyers to your website. You do this by using keywords properly.

While doing research, you will read terms such as: long tail, phrase match, broad match, main keyword phrase, LSI keywords, etc. These are all very important terms when it comes to optimising your website and you should fully understand their meanings and how they relate to making your site perform well in the search engines and, in turn, bringing you the new business you desire.

Keyword research is probably the most important phase of website development. Everything else you do in SEO will hinge on how well you did this job. All of your on page SEO and off page SEO  revolves around using those keywords to drive traffic to your webpage.

If you do not have the time or patience to learn about keywords, it is worth it to hire someone to do that aspect of the job for you. If you plan on developing and implementing the rest of your SEO strategies yourself, it is worth it to outsource this key element to an expert. That will ensure all of your efforts are not being wasted.